'A SHOE SO GOOD, IT'S UNFAIR.'
To mark the launch of the new Predator 20 Mutator, Adidas has created a campaign to celebrate the ‘unfair advantage’ of their new football boot with 'demonskin' technology: Hundreds of spikes that enhance grip and maximize ball control.
I was tasked with joining Glassworks art director Hugo Rodríguez on animating the hand-drawn demonskin effects for the main campaign video, as well as additional social content. It was a blast and an honour to work alongside Hugo and the other people at glassworks and be able to draw these dope cel effects covering high-profile players such as Pogba and Beckham.
Check out Glassworks Amsterdam for full project credits!