UBI Banca TV Spot
Working as part of Plusone's in-house team, I collaborated in creating this colorful, hand-painted tv ad as part of a campaign targeting a younger demographic for Italian banking group UBI Banca. Guided by styleframes from Milan-based agency Touch Italy, we combined base animations from cinema 4D with cel animation from Flash, finally adding shading & texture in Photoshop.
I was responsible for the technical 3d setups, as well as text animations and lots of hand drawn animated assets.
I was responsible for the technical 3d setups, as well as text animations and lots of hand drawn animated assets.
Credits
Client Creative Directors: Pasquale Frezza, Nicola Cellemme
Art Director and Illustrator: Alessio Salatino
Copywriter: Alice Franco
Head of Broadcast Department: Alessandro Pancotti
Production Company: Plusone
Creative Director: Martijn Hogenkamp
Producers: Marcel Vreswijk, Geert Jansen
Design and Animation: Christian Vlok, Ola Tandstad, Andrea Philippon,
Guido van Gemerden, Cas Prins, Jim Zondervan
Guido van Gemerden, Cas Prins, Jim Zondervan
Soundtrack: Six Feet High
Sound Design: Mauricio d'Orey
