![](https://cdn.myportfolio.com/b17b58ed7499f538599b54c5b7568928/6e36fed52295be0ba5e5074c_rw_1920.jpg?h=7c0f5ffee92eafe818fd6277de19dd94)
![](https://cdn.myportfolio.com/b17b58ed7499f538599b54c5b7568928/f6afa812b35a22f25bad19b1_rw_1920.jpg?h=c056cda067b0db7f64f6d0982294949b)
The world of Saeco is tasteful, desirable and contemporary. Iris Amsterdam asked us to translate these values into a recognizable film for their flagship model, the Saeco GranBaristo Avanti.
To achieve this we used a juxtaposition of contemporary design in earthly hues with photo real elements. Subtle and sophisticated animation and sound design was added to bring the piece to life.
Coffee, anyone?
![](https://cdn.myportfolio.com/b17b58ed7499f538599b54c5b7568928/a093a45d29dc95bf61c38c48_rw_1920.jpg?h=636108543a10a31f2148c111f28fcf28)
Credits:
Client: Philips / Saeco
Commissioned by: Iris Worldwide
Direction: Martijn Hogenkamp
Production: Marcel Vrieswijk
Illustrations: Jeen Berting
Animation: Cas Prins, Ola Tandstad, Guido van Gemerden, Freek Freriks, Rob Wienk
Music and Sound Design: ParkStudio
Commissioned by: Iris Worldwide: Rachna Dhall, Tim Steur, Sharon Sarinas