The world of Saeco is tasteful, desirable and contemporary. Iris Amsterdam asked us to translate these values into a recognizable film for their flagship model, the Saeco GranBaristo Avanti.
To achieve this we used a juxtaposition of contemporary design in earthly hues with photo real elements. Subtle and sophisticated animation and sound design was added to bring the piece to life.
Client: Philips / Saeco
Commissioned by: Iris Worldwide
Direction: Martijn Hogenkamp
Production: Marcel Vrieswijk
Illustrations: Jeen Berting
Animation: Cas Prins, Ola Tandstad, Guido van Gemerden, Freek Freriks, Rob Wienk
Music and Sound Design: ParkStudio
Commissioned by: Iris Worldwide: Rachna Dhall, Tim Steur, Sharon Sarinas