Samsung "Try Galaxy" 2025
Samsung's “Try Galaxy” is a mobile application designed to allow users of other devices or OS to test out Samsung Galaxy experiences. It’s intended to be a switching tool/ campaign to help potential users get over the hump of taking the leap to a new device or brand.
Our task is to refresh the 2024 Try Galaxy QR Art and Design in collaboration with a new artist, to inspire and excite a new pool of potential users in 2025.
Justyna Stasik
We decided to collaborate with the amazing illustrator Justyna Stasik to create the key art and style frames. She brought to life a vibrant and emotional world centered around the QR code.
Final Illustration
Concept - Switch On
Justyna's idea was: “switch on” the Galaxy experience.
We follow the magical line, going into the galaxy experience and causing the explosion of creativity and colour, opening a world full of curiosity and joy.
Motion Narrative
The theme of the storyline is "The Multiverse." Through portals, animated characters using their hand to explore and interact with the Galaxy experiences, gaining support on day to day life and enjoying every part of it.
Styleframes
Animatic
Character Animation
Credits
Client: Samsung
Agency: W+K Amsterdam
Production: W+K Amsterdam Studio
Account Manager: Angelina Joy
Producer: Loes poot
Art Director: Sohyeon Nam, Kaye Cao
Motion/Animation director: Sohyeon Nam, Kaye Cao
2D animator: Josep Bernaus Valls
Motion graphic designer: Kaye Cao, Sohyeon Nam, Ola Tandstad
Studio Artist: Noa Redero
Sr. Design Manager: Joe Favre
Design Director: Alex Thursby-Pelham
Thank you!
